Build to Rent and PRS


Bruton’s BTR (Build to Rent) division offers an all-encompassing service to our clients from the initial planning stages, through to building, letting and property management. As the go-to agent for all aspects of BTR, our clients value our experience and knowledge, so we are commonly involved from the early stages of a scheme, creating tailored mobilisation plans and strategic lease up and management processes.

Our PR & Marketing staff assist with tailored ideas and branding for each client. This allows us to offer a bespoke service for any project, including re-branding of any individual development or BTR brand.

Our specialist BTR lettings negotiators, supported by our branch, will be based on-site during the lease up of a scheme. Pre-arranged launch days and evenings will be held, allowing us to align rental values where necessary in accordance to the demand.

Each development (depending on size) will have a dedicated Property Manager who will be the point of the contact from the pre-tenancy application stage, through to property handover and the onward management of each tenancy. This will include maintenance, renewals, property inspections, rent chasing and issuing notices where applicable.

The management of the building will be carefully planned and properly executed; our maintenance strategy is to be proactive, responsive and cost effective for the client.

We aim to create an environment where the tenants experience is a positive one. We believe that tenant retention and reducing void periods goes hand-in-hand with the management of both the tenancy and the building, reducing void periods. A better performing asset can be achieved through an excellent working relationship between us and our clients.

Bruton take schemes from initial concept stages, to a fully occupied, income producing asset.



Key Service points:

Build to rent and PRS Data Research & Project Consultancy

Build to rent and PRS Marketing & ERV Reports

Build to rent and PRS Branding Proposals

Build to rent and PRS Acquisition Consultation

Build to rent and PRS Tenancy Management

Build to rent and PRS Stabilisation

Build to rent and PRS Launch & Lease Up Strategy

Build to rent and PRS Building Management

Build to rent and PRS Tenant Retention

Build to rent and PRS Asset Performance Reporting

Build to rent and PRS Void Management

Build to rent and PRS Community Building


Contact Bruton for more information on 020 7459 4696 or email

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